Road construction can mean a different set of challenges for businesses, and WisDOT is here to help. This page provides guides, checklists, and examples to help you manage your business as the I-94 East-West Project is constructed.

Closures and other impacts may start at the end of 2025 or early 2026. When plans are further refined, we will have information on how you can connect with a project team member regarding temporary business signage opportunities. In the meantime, check out the standard guidelines and resources at the bottom of the page.

CONSTRUCTION SCHEDULE

Know where and when road work is taking place, and plan for upcoming construction. Check back here for the latest schedule as design progresses and construction begins.
Construction Staging map

Temporary Business Signage

This guide will help you understand how and when to coordinate temporary business signage with WisDOT and the construction team.
Temporary Signage Guide
In This Together Program. A quick guide to help your business prepare for road construction.
Wisconsin Department of Transportation and the U.S. Department of Transportation Federal Highway Administration.

Download the quick guide

1

Organize Early

  • Learn more about the project and its timeline
  • Develop questions for WisDOT staff
  • Check in with neighboring businesses and/or local business organization
  • Can you partner on promotions, events or materials?
  • Establish a point of contact for the business community?

2

Stay Engaged with the Project

  • Attend public involvement meeting(s)
  • Make note of contact information for the project team, and voice the unique needs of your business
  • Learn more about project resources
  • Is there a construction website?
  • Is there a mailing list?
  • Is there an email distribution list?

3

Help Customers Find You

  • Consult with project staff to determine when and where there may be closures or detours
  • Ask about temporary signage options
  • Consider how best to inform customers
  • Maybe a joint communication with neighboring businesses for employees and customers about traffic and parking?
  • Maybe a feature article in a customer-facing newsletter?
  • Maybe a social media post shared by businesses and local community pages?

4

Develop and Activate Your Plan

  • Are there temporary changes to shift times, parking or deliveries?
  • Is there a consistent message for customers?

5

End of Construction

  • Stay positive, be flexible and know that WisDOT staff are available to help
  • Collect any temporary signage
  • Let customers know!
  • Consider working with other businesses on a special event
  • Share information on social media about the project’s benefits
  • Ask customers to help spread the word

The Road Construction Guide

WisDOT recognizes that businesses located in roadway work zones have specific needs, and their customers must have access and continue to visit during construction. WisDOT created the In This Together guide as an idea source to share tips and techniques to support your business during a highway construction.

Download the Program guide

Additional Resources

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